From the MKT 614 syllabus, Winter 2010:
"Blog: The purpose of this blog is to reveal and explore the process you undertook in approaching your marketing plan; other people reading the blog should be able to gain some insights into how best to approach a social marketing case.
There are two essential elements to this process: the what and the why.
The what is mostly considered with data sources and tools – how you decided on them, which worked best/worst, etc.
The why is about your analytical/logical thinking – what went into your assumptions for your projections, how you developed your strategic analysis, etc.
In contrast to your marketing plan, the blog should be relatively unedited, capturing your process as you go through it. The emphasis should be on problems/obstacles you encountered and how you addressed them, your thinking process, what information you wish you had, frustrations, aha’s, etc."
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Sarah, I really like that you linked up your Twitter account. How do you plan on complimenting your MKT 614 project using Tweets?
ReplyDeletePrimarily I just intended to share the class blogs with other people in the field interested in social marketing for public health (that I interact with on twitter). Or to connect classmates (or anyone browsing through the student blogs) to my twitter account if they are interested in finding other tweeps who talk about health communications and social marketing. I am not thinking of it as a tool for the project really...
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