Welcome to the Metrics (ok, cheap joke)

I still need to go back and write about Collaborators and channel strategy, but in order to have something up on Metrics for tomorrow I am skipping ahead a little.

Metrics: Key ongoing data collection in order to evaluate program success.

Qualitative data collection ideas:
1) in-depth interviews or surveys with registered users of MiTalk to assess the strongest points of use, how they became aware of the service, etc. (There may be some issues of self selection in what users are responsive to requests for interviews/surveys, also this will miss users who aren't comfortable registering with the site, but use it).
2) IP address sensitive surveys requested at the end of a user session (i.e. before they close the browser window have it pop up and request that they fill out a survey (this would help avoid the selection bias of only surveying registered users, but would probably be more expensive).
3) After promotional materials and slogans are developed, hold focus groups with students from each of the 3 UM campuses to test the concepts.
4) After implementation of the promotional campaign for a period, have CAPS administer surveys with all of their users to assess how many of them have accessed MiTalk, for what purposes, and whether they were MiTalk users before going to CAPS for in-person services.

Quantitative data collection:
1) Site visitors count
2) # of downloads of videos and other tools
3) % increase in registered users.
4) # of people requesting more information through the site.
5) All campus surveying to see % increase in awareness of the site.